INNOVATION ARCHITECTS

YARDSTK partners with brands and enterprises to establish a discipline of innovation, deriving intelligence and insights from a network of leading change makers and thought leaders from around the world.

We’ve built, scaled, funded and advised successful digital start-ups, and led or served some of the most disruptive agencies, corporations, labs and accelerators. This balance of entrepreneurial insight and corporate leadership gives us a deep understanding of how to filter innovation and apply it to the needs and goals of companies amid accelerating and chaotic change. 

 

 

 

 

 

FOR BRANDS & ENTERPRISES

Technology disruption threatens every established business. It may surface as a sudden shift in consumer behavior that renders products or offerings obsolete or as a subtle transformation that becomes apparent only after it’s too late to react.  

We believe that embracing a discipline of innovation is the surest means of insulating businesses from the perils of technology disruption. At the core of this discipline is solution-driven strategy based on informed diagnostic assessment, result-based applications, and accountability. The result is a platform that helps companies prioritize their strategic technology options, de-risk investment, solve immediate problems, and prepare for future challenges. 

FOR INNOVATORS & START-UPS

The YARDSTK Innovators Network is an invitation-only consortium of established digital pioneers and rising disruptors. Members gain a rich knowledge of enterprise market needs, allowing them to develop real solutions in real time. As we grow with our corporate and brand clients, so do our members. 

At the same time, members of the YARDSTK Innovators Network become part of a dynamic community of like-minded thought leaders drawn from the cusp of emerging technology, global corporations, academia, and the capital markets. From this interaction emerges a powerful exchange of ideas and opportunities that serves as a touchstone for those seeking knowledge and perspective on what's to come. 

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OUR PRINCIPLES

  • INNOVATION IS MORE THAN A CONCEPT OR ASPIRATION. IT'S A DISCIPLINE.

  • STAYING AHEAD OF THE CURVE REQUIRES A COMMITMENT TO INFORMED EXPERIMENTATION

  • GREAT STRATEGY IS TRANSCENDENT: IT UNLOCKS VISION, INSPIRES NEW WAYS OF THINKING, AND IT'S AGNOSTIC. 

OUR PRINCIPALS

JOE KESSLER MANAGING PARTNER & FOUNDER President of Deep Focus, President of The Intelligence Group, Publisher of the Cassandra Report, Executive at CAA, Global Tech Practice Chair at Weber Shandwick.

JOE KESSLER

MANAGING PARTNER & FOUNDER

President of Deep Focus, President of The Intelligence Group, Publisher of the Cassandra Report, Executive at CAA, Global Tech Practice Chair at Weber Shandwick.

WARREN J. WILSON MANAGING PARTNER & FOUNDER CSO at Sparks & Honey, CSO at Reelio, Head of Business Development at R/GA, Co-Founder of INSIDE NYC Mediatech Summit, Adviser to German Accelerator.

WARREN J. WILSON

MANAGING PARTNER & FOUNDER

CSO at Sparks & Honey, CSO at Reelio, Head of Business Development at R/GA, Co-Founder of INSIDE NYC Mediatech Summit, Adviser to German Accelerator.

RON GRANT PARTNER President/COO of AOL, SVP of Time Warner, Partner at Mercer Consulting, Adviser to Criteo, K2 Media, Living Social, LiftMetrix.

RON GRANT

PARTNER

President/COO of AOL, SVP of Time Warner, Partner at Mercer Consulting, Adviser to Criteo, K2 Media, Living Social, LiftMetrix.

RUSSELL STEVENS SENIOR STRATEGIST, MARKETING & MEDIA SCIENCE Strategist at MIT Media Lab, Partner at SS+K, Adviser to VocalID, Tamr, Coolhouse Labs, Bluefin Labs (acq'd by Twitter).

RUSSELL STEVENS

SENIOR STRATEGIST, MARKETING & MEDIA SCIENCE

Strategist at MIT Media Lab, Partner at SS+K, Adviser to VocalID, Tamr, Coolhouse Labs, Bluefin Labs (acq'd by Twitter).

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OFFICE

Knotel Noho
116 W Houston Street
New York, NY 10012

CONTACT

818.259.2461
info@yardstk.com